About ATR

With a proud legacy of global innovation and excellence, ATR is a trusted leader in delivering cutting-edge solutions to high-risk industries worldwide. As part of our commitment to creating meaningful partnerships and fostering regional success, we are proud to be of service to our customers in the Middle East—a region renowned for its rich history, visionary progress, and remarkable contributions to the global economy.

Our strong and growing footprint in the Middle East is a testament to our unwavering dedication to serving the unique needs of our partners and customers. ATR's commitment is strengthened through our valued collaboration with NAIZAK , a respected regional leader with extensive in-country expertise. Together, we deliver industry-leading software and services tailored to the dynamic demands of the energy and chemical sectors.

At ATR, we recognize the importance of local understanding, cultural respect, and enduring relationships. Our dedication is to support the Middle East's ambitions for safety, efficiency, and operational excellence through solutions that drive measurable results.


Come Join Our Events in the Middle East

1-Day Free Workshop at the InterContinental Al Jubail Resort
Topic | Digital Procedures: Next Generation Procedures Best Practices, Mobility, and AI

ATR and Naizak are sponsoring a free workshop for procedure stakeholders to explore the next generation of procedures including mobility and AI to improve procedure quality and usability to achieve higher levels of safety and process optimization.

Location: InterContinental Al Jubail Resort
Date: Wednesday, February 19, 2025
Time: 8 AM – 3 PM - Includes lunch and breaks

Space is limited and going quickly. If you are interested in attending, please contact Mr. Waleed Hasan or Ms. Sue Jevning.

Current Industry Challenges

As organizations move from legacy to digital, digitizing procedures must become a core part of that transformation to ensure efficient and adaptive operations. Failing to do so will cause you to fall behind as operations become increasingly intelligent. If you are still using MS Word, you will want to attend this workshop.

Who should attend?

  • Operations Managers
  • Maintenance Managers
  • Procedure Program Owners
  • Procedure Program Administrators
  • Training Managers
  • Procedure Writers
  • EHCS Managers

Workshop Topics:

  • Recognize Risks: Understand how paper-based procedures hinder safety and efficiency
  • Identify Gaps: Discover why operators avoid current procedures
  • Human Factors: Examine the human elements affecting procedure usage
  • Technical Writing Best Practices: Learn critical writing and presentation standards
  • Digital Insight: Learn how digital procedures improve usability, including mobile procedures
  • Digital Procedure Journey: Explore the upgrade path and best practices
  • Key Benefits: Explore the advantages of digital and mobile procedures
  • AI Transformation: See how AI will redefine procedure development and application
  • Digital Procedure Lifecycle Management: Learn about the #1 application, SmartProcedures®

Business Reception at the U.S. Consulate General Dhahran

This event recognizes innovation at ATR, a global leader in digital procedure lifecycle management. ATR's flagship solutions, SmartProcedures® and SmartProcedures Mobile are the world's leading digital procedure system for smarter, safer, and more efficient processes.

Location: U.S. Consulate General Dhahran
Date: Monday, February 17, 2025

Open to Vice Presidents, C-Level Leadership, and stakeholders. Registrants will be vetted by the Consulate General for security purposes. If you are interested in attending, please contact Mr. Waleed Hasan or Ms. Sue Jevning.

Your Presenters

Elliott Lander

Elliott Lander is the visionary force behind ATR SmartProcedures®. As the CEO and Founder of the company, Mr. Lander stands at the forefront of the digital procedures and lifecycle management industry. He and his team have trail-blazed cutting-edge digital procedure technologies with a keen emphasis on enhancing human performance and minimizing errors. His background includes an M.S. in Chemical Engineering from Carnegie-Mellon University and a B.S. from William and Mary. He is one of the founders of the Texas A&M University Next Generation Advanced Procedure (NGAP) Consortium.

Andrew Christian

Andrew Christian is a digital procedure pioneer with a wealth of experience implementing digital procedure solutions for companies such as ExxonMobil, Chevron, ChevronPhillips, QChem, and many others. He combines technology driven solutions with robust project management to ensure best practices and optimize procedure programs. With over 14 years of experience implementing SmartProcedures®, Andrew brings a wealth of real-world knowledge to implementing digital procedure solutions.